Our Story

We exist to democratize high quality, natural hair and body care products without sacrificing a sense of luxury. After all, your body is your temple.

Curie natural shampoo, conditioner, and body wash.

No Gimmicks. No Confusion. No Guilt.

What we put on our body matters. But we know it can get confusing out there trying to figure out what, exactly, we should be putting on our body.

There's a lot of noise and it's hard to keep up with the latest, greatest ingredients. From CBD oils to activated charcoal to seaweed, there's a new trend every day.

At Curie, we're making it simple. We went back to one of nature's oldest, most trusted ingredients: aloe. This powerhouse plant is soothes, restores, and nourishes the skin like few other ingredients can. We've paired aloe with plant-based, nutrient dense ingredients such as jojoba, avocado, and olive fruit oil to create products that harness the healing power of nature and work well with most hair and body types.

And we could've stopped there, but what fun is that? We worked with one of America's pioneering perfumers to create beautifully balanced, artisan fragrances to elevate our product line and offer a truly luxurious experience.

We wouldn't ever ask you to use something we wouldn't use. That's a promise. 

Fragrances Inspired by the World.

Smell is the sense most powerfully tied to emotion and memories. So we've decided to infuse our plant-based products with fragrances that elicit both.

For our first collection, we sourced inspiration all across North & South America. From the Pampas Plains of Argentina to the lush oases of the Yucatán Peninsula, all the way up to the temperate rainforests of the Pacific Northwest.

Each fragrance has been thoughtfully formulated to inspire your senses and open a window to far flung destinations, with which we believe everyone can connect.

This Isn't Complex Science.

Did you know that the EU has banned more than 1,300 chemicals from use in personal care products (with another 250-plus being flagged), while the FDA has restricted fewer than 20 from use in the USA?

We think of skincare and haircare the same way that we think about the food we consume. In short: the fewer ingredients, the better.

At Curie, we're making cleaner, more natural formulas with an emphasis on quality over quantity. You can be certain that you'll never find harmful sulfates, phthalates, parabens or other toxic chemicals in any of our products. We believe in using fewer, better ingredients and our ingredient list shows it. 

Democratizing Premium Hair & Body Care: A Winning Combination of Quality & Value

Premium products are too often marked up to unattainable prices. This happens for a variety of reasons, but whatever the case, Curie is ready to break that mold.

We started by eliminating industry middlemen to offer premium products at unbeatable prices. Then we said good riddance to costly celebrity endorsements. After all, their wallets are fat enough. You deserve the W on this one.

Finally, we know walking into the beauty section can be intimidating. And it can be stressful. So we thought it would make more sense for you to discover Curie at home. We're just a Slack chat, email, or smoke signal away to offer help -- all on your schedule.

Any Questions? We're Here.

Want to know more or just want to chat? Shoot us an email - we'd be pleased to meet you.